Monthly Archives: July 2013

Phreeda Sharp

Phreeda Sharp 

Camden Barfly,  11th July 2013


Taking place every second Thursday in the month at Camden Barfly London, Breakout offers artists the chance to showcase unsigned or recent signed talent. This month welcomed female rapper Phreeda Sharp as she performed tracks from her latest mix tape Ruby Sex and Vultures.

Dressed in black, Gold bling and trademark mane Phreeda took to the stage accompanied by two ripped dancers wearing neon-coloured balaclavas. Continuing to grab the attention of Bad Jane Nation Phreeda put on a bold exterior to her down-to-earth self as knocked out some rap star attitude and crotch-grabbing moves! The set opened with a track from her first mixtape “7 Days in the Sharp Shooter” called Spilla, which has underlying trance beat that you can’t but be drawn in by. She continued with her latest single Gold Car produced by Ollie Green which lyrically has more depth than her early work.

Switching it up a little, mid set Phreeda performed what looked like a cover of Kings of Leon’s  Use Somebody.  However, a twist came when Phreeda sampled the song using her own lyrics, her version is called You Got Me. Featured on her Ruby Sex and Vultures along with alternative version of Jay-Z track 99 Problems this lady certainly has the power to put her stamp on any beat. Keep an eye on this girl, I think once she has a couple of feats in the bag she is set to storm solo!

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Hashtag Music

Week commencing 29thJuly 

Single of the Week: OUT 29TH JULY


We all love a bit of Bob Marley and while it has been a long time since the release of No Women No Cry back in 1977 there is no question reggae music is the perfect chill out vibe for summer.  Drum and Bass Shy FM and Liam Bailey have teamed up to make a timeless reggae track ‘Soon Come’ which is one of the best reggae tracks to have hit the air waves in decades. These guys have worked hard, and their complementary tones will certainly make the ladies swoon.

Album of the Week: OUT 29TH JULY


This week welcomes the debut album from Aluna George who first hit the music scene with Disclosure collaboration White Noise and their smash hit Attracting Flies.  The latest single You know you like it definitely not a track to be left behind, considering it was first showcased back in 2011. The duo have revamped their earlier video to give this catchy number another shot at cracking the charts. This album offers a mix of happy dance vibes along with lyrics that offer moments of reflection.   Following a gruelling 20 dates on festival line ups, a European tour and being nominated for the 2013 Brit Award Critic’s choice and Sound of 2013, the hype surrounding this duo is something quite extraordinary and rightly so.

Video of the Week OUT 1ST SEPT

RCA signed, feisty new girl group Neon Jungle have recently premiered their video for their debut single Trouble. The video is set in a suburban house, where the four girls stir up trouble around the neighbourhood. This song is catchy and a fun track for teens.

This young foursome offers strong competition for Xfactor group Little Mix who won the show back in 2011!  Whilst it is common for girl bands to have a limited lifespan, Neon Jungle bad ass attitude may be what is needed to cut the mould.  This video has already soared since its premiere on Tuesday 14th July with 300,000 views.

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VV Brown – Samson Single Launch

VV Brown:  Single Launch Party 

Madam JoJos,  16th July 2013


In the heart of Soho, at Madam JoJo’s VV Brown held her Single Launch Party.  For the last couple of years Brown has been touring the US, set up her own record label and  launched her own fashion range, VV Vintage.  Having spent time focusing on a new sound, VV Brown was thrilled to be showcasing her forthcoming album Samson and Delliah to her fans.

Dressed in quirky attire, which being a designer herself she could pull off, she opened with Substitute for Love. Brown has taken a more operatic approach to her music and has worked hard on her diction, so much so that every syllable is pronounced. After the opening track, Brown thanked the crowd for coming and explained that tonight is all about the launch of Samson; the crowd reacted with cheers.

Brown followed her set with Faith which she dedicated to her friend Lawrence who co –wrote the track. This dreamy vibe track captivated the audience and gave them a chance to fully embrace the new direction of Brown’s musical journey, putting the pop scene firmly behind her.

Her long stint in the US seemed to have left Brown a little apprehensive of the stage. She attempted to break through her nerves by making light conversation with the crowd asking them if they loved her outfit and socks, which she joked were limey! Brown continued her set performing a track called The Apple which she explained would be her 2nd single. Getting into her comfort zone once she had finished the track, she asked the crowd to join in with a role-play as she repeated the chorus as the fans sang back each line.

Feeling at her most confident, Brown sang one of her old faithful tracks Shark in the Water released in 2009. She explained that this version was going to be sexy and by slowing the track right down a lovely twist was added to what has been her biggest success to date. Whilst personally favouring the change in music style, it is yet to be seen whether this switch leaves real scope for a big commercial success. However, the change has given VV Brown freedom to sing and produce tracks that she is passionate about and there is no question that she has now reached a sense of happiness in her artistry.

Samson is available to download now.

The album Samson and Delliah is due out in Sept 2013.

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Wireless Festival

Wireless Festival:  Various Artists

Queen Elizabeth Park,  12th-14th July 2013


Previously London’s wireless festival was based at Hyde Park but this year it moved to Queen Elizabeth Park which has been recently put the East End on the map following the London 2012 Olympics.  Reviews from Hard Rock Calling, which saw Bruce Springsteen headline at the park 2 weeks ago, seem to support that the switch from West to East was one that favoured us all as it was noted that crowd control and sound quality had improved. This year’s 3 day extravaganza secured some top acts such as Jay-Z and Justin Timberlake, with each headlining a day before closing the event with a joint 2:30 hour set, which has been described as the Legends of the Summer.

The scorching heat and the acts being spread across separate stages meant that each artist had to pull out all the stops to keep the crowd going.

Friday’s show headline act, Justin Timberlake performed an incredible set, featuring his smash hits Sexy Back alongside his new material Mirrors and Tunnel Vision. Justin’s comeback single Suit and Tie featuring Jay-Z was the last track performed, which saw fans scream with joy as the pair smashed an outstanding duet to close the first night.

Saturday main stage opened with Earth, Wind & Fire. Other acts that performed were Macklemore & Ryan Lewis, Miguel and Kendrick Lamar.

The remaining acts that took to the stage on Saturday were Rita Ora, Emeli Sande, before headline Jay-Z. Rita Ora opened her set with Radioactive.  Backing dancers dressed in gas masks filled the stage before Rita arrived in black lycra shorts and a holographic t-shirt. Rita ditched her neat curls for a bigger frizzy look which worked well for the heat but unfortunately gave her scope for critique as the crowd said she was like a younger version of Jay-Z’s wife Beyoncé. Rita managed to sustain that crowd and even cranked up the heat at times when she got people jumping around to How We Do and RIP.

Mid set, Rita took a break for an outfit change; she strutted back on stage to sing Uneasy wearing a red raincoat!  Whilst this has normally been a slick part of her set, this time she left the crowd waiting and so it didn’t come across as effectively as it had in other festival shows.

Rita’s fame kicked off when she became a ‘feat’ on DJ fresh’s track chart topping No.1 single Hot Right Now.  DJ Fresh had been given an earlier slot on the main stage but had omitted the track.  It was therefore no surprise that Rita welcomed them back to the stage during her set.

Next on the stage was Emeli Sande.  Given her artistry as a delicate soul singer, it was interesting to see what reception her festival set would achieve. To open she sang her debut single Heaven which instantly drew in the crowd. The opening lyric ‘do you recognise me?’ was ironic as having seen her perform in small venues around the UK, it was a large transformation as she performed to a packed out festival looking slimmer than ever. The mellow vibe of Emeli’s tracks as the sun set gave the crowd the chance to capture some chill time before Jay-Z stormed in with his heavy hip-hop. Whilst Emeli’s vocals are undeniable, to be able to fully engage the crowd, she needs to lose her rocking motion that she has carried with her ever since her first ever performance.

Jay-Z took to the stage prompt at 9:30 giving the crowd a 90 minute set showcasing hit after hit. The set was filled with classics such as 99 problems, On to the Next One, Hard Knock Life and Empire State of Mind.  He also performed tracks from his latest album Magna Carta Holy Grail as he explained that it had just reached no1 in 59 countries. The highlight of the night came when the crowd were greeted by the first ever live performance of Holy Grail. Justin Timberlake and Jay-Z shared the stage as they sang note perfect to a staggering 40,000 crowd.

This was instantly topped on Sunday’s Legends of Summer, when special guest Rihanna shocked the crowd with an appearance during Run this Town. It’s safe to say Jay-Z owned Wireless and whilst this is not a festival in the true sense of camping, it certainly made its mark in terms of line ups and special guests.

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Iggy Azalea HP Connect Gig

Iggy Azalea:  Hp Connect Gig

Fabric Nightclub,  9th July 2013


In March 2013, Ellie Goulding opened the new HP Connected music program which has been introduced as a result of HP’s collaboration with Universal Music. On the same management, the bootyilicious Iggy Azalea performed last night at the Fabric nightclub in London. Being known as the UK version of Nicki Minaj, she had to fight hard to cut through the drawn out sluggish support slots before she made her stamp with her single Work.

With lyrics such as “no money 16 in the middle of Miami” it’s clear that this girl has had a challenging upbringing but she quickly tells the crowd that her goal was always to become a rap star.

Iggy wore her signature crop top and hot pants as she smashed a full set to her fans.  The set was varied, giving high energy performances of Murda Bizness Golddust, Pu$$y, and My World from her earlier mixtapes Trapgold and Ignorant Art and her Glory EP.

The show ended with Iggy giving a humble thank you to her hardcore fans as she said the show felt like a reunion before she finished on an emotional performance of Work with the crowd singing back every lyric.

Iggy is promoting her second single Bounce which is currently in the top 10, already sitting higher than her previous released track Work.  Both will feature on her debut album The New Classic which is due for release this September.

The event was also live streamed which can be seen here:

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Iggy Azalea: G-A-Y

Iggy Azalea:  G-A-Y

Heaven Nightclub,  7th July 2013


Aussie Rapper Iggy Azalea last night had her first G.A.Y appearance at London’s heaven nightclub as she was presented as special guest to Katy B.  Having just hit the music scene hard this year with her debut single Work, the crowd appeared excited for her on stage arrival.

At 1:30am Iggy took to stage swapping her signature high ponytail for a more traditional poker straight look as she took to hair-whipping.  The short support slot meant that she only performed Work and her second single Bounce.  Known for her booty, Iggy gave a racy eye-full of her derrière during the set, which got the whole crowd cheering with delight.  Bounce got the crowd jumping as she performed the same choreographed Bollywood moves that can be seen in her music video, which she told was available to download right now.

Katy B was next to the stage as she performed a 5 track set featuring her single What Love is Made Of, again out today. The battle is on as to who will make no1.

The evening was highly enjoyable but it was slightly disappointing that having collaborated on (Light as a feather) they did not choose to perform it.

Iggy Azalea’s Single Bounce is available now. Download here:

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